Pricing is not a math problem. It's a behavior problem.
What You'll Learn
How to Charge More:
across 18 chapters, you'll see why prices are discovered through buyer behavior over time, not justified through explanation, and how most sellers unknowingly destroy leverage by trying to persuade instead of letting agreement form
Where Buyers Actually Drop Out:
a breakdown of the exact moments transactions fail, why buyers disengage long before they say no, and how to structure each stage of the interaction so hesitation doesn’t quietly turn into abandonment
Why Starting Cheap Kills Revenue:
how low initial prices anchor expectations, cap upside, and train buyers to resist future increases, and how to anchor high in a way that preserves demand while filtering out non-buyers
How to Read Hesitation as a Signal:
why pauses, objections, silence, and “I need to think about it” are data about price thresholds, not rejection or failure, and how misreading these signals leads directly to unnecessary discounts
The Only Rule That Matters:
why price does not exist until agreement happens, how everything before that moment is positioning and leverage-building, and why treating price as real before agreement leads to bad pricing decisions